PASS GUARANTEED EFFICIENT SALESFORCE - EXAM SALESFORCE-MARKETING-ASSOCIATE SIMULATOR ONLINE

Pass Guaranteed Efficient Salesforce - Exam Salesforce-Marketing-Associate Simulator Online

Pass Guaranteed Efficient Salesforce - Exam Salesforce-Marketing-Associate Simulator Online

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Salesforce Certified Marketing AssociateExam Sample Questions (Q24-Q29):

NEW QUESTION # 24
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?

  • A. Standard data extension
  • B. Filtered data extension
  • C. Random data extension

Answer: A

Explanation:
When a marketing associate needs to import a list of contacts from a text file into Salesforce Marketing Cloud, the most suitable type of data extension to use is a Standard Data Extension. Standard Data Extensions are versatile and can easily accommodate data imported from various sources, including text files. They allow for the creation of custom fields that can match the structure of the imported data, ensuring that all relevant information from the text file is accurately captured and stored within Marketing Cloud.
Standard Data Extensions are designed for scenarios where data needs to be imported and stored for segmentation, targeting, and personalization within marketing campaigns. They provide the flexibility to define the schema that matches the imported data and are the foundational element for managing customer data within the platform.


NEW QUESTION # 25
Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails?

  • A. Capture explicit consent from users.
  • B. Ensure transactional message subject lines are promotional.
  • C. Make sure that subject lines are ambiguous and general.

Answer: A

Explanation:
In the context of sending unsolicited emails, best practices dictate the importance of capturing explicit consent from users. This means that individuals should knowingly and willingly agree to receive emails from a brand or company, typically through an opt-in mechanism. Explicit consent ensures that recipients are interested in the content being sent to them, which significantly reduces the likelihood of complaints and the risk of emails being blocked by Internet Service Providers (ISPs).
Obtaining explicit consent is not only a best practice but also a requirement under various data protection and privacy laws, such as GDPR in Europe. These regulations mandate clear and affirmative consent for receiving marketing communications, thereby protecting users from unsolicited emails and enhancing the integrity of email marketing practices.


NEW QUESTION # 26
Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.
What should an associate use when importing data into a Marketing Cloud Engagement data extension?

  • A. Add only
  • B. Add and update
  • C. Overwrite

Answer: B

Explanation:
When importing data into a Marketing Cloud Engagement data extension and the goal is to add new records while retaining existing records, the "Add and update" option should be used. This import type adds new records to the data extension and updates existing recordsbased on the primary key or unique identifier. This ensures that the data extension is kept up-to-date without losing any existing data, making it ideal for maintaining comprehensive and current customer data sets.


NEW QUESTION # 27
A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company's new line of next generation footwear.
What should the associate utilize?

  • A. Purchase a list
  • B. Utilize web signups
  • C. Target current employees

Answer: B

Explanation:
To acquire new email subscribers for the company's new line of next-generation footwear, the associate should utilize web signups. This method involves creating a signup form on the company's website where visitors can enter their email addresses to subscribe to updates, promotions, and more. Web signups are an effective way to grow the email list organically, ensuring that the subscribers are genuinely interested in the company's products. This approach is also compliant with email marketing best practices and regulations, such as GDPR and CAN-SPAM, which require explicit consent from subscribers.


NEW QUESTION # 28
A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.
Which email send status explains why the most recent email failed to send?

  • A. Wrong email
  • B. Bounce
  • C. Held

Answer: C

Explanation:
The "Held" email send status explains why the most recent email failed to send when all contacts are subscribed and there are no issues with the email build. The Held status is applied to email addresses that have previously resulted in a hard bounce or repeatedly soft bounced. Salesforce Marketing Cloud automatically holds these emails back from sending to prevent damage to sender reputation and to maintain high deliverability standards. This is a protective measure taken by the system.


NEW QUESTION # 29
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